Brand Yourself-Marketing 101 for Musicians and Artists
BRAND YOURSELF – Marketing 101 for Musicians and Artists is a workshop on how to identify the unique combination of skills and traits that makes you you – and how to use that to differentiate yourself.
Randy Stewart applies his decades of marketing experience to lead the group through a variety of concepts and strategies that can keep your message on message – and ideas for how to get that message across on a ‘guitar-string’ budget.
Topics covered include:
- Third Person Thinking – Are you dish soap or diamonds?
- The Elevator Pitch – telling your story in 25 words or less
- Positioning Statements – defining yourself in 5 words or less
- Leave Behinds – the old-school items you still need
- you – because it’s 2018
- Design Basics – simple steps to evaluate creative